Privacy policy
Privacy Policy
This Privacy Policy describes how Piedra Negra Café de Altura (the "Site", "we", "us", or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from our store, including our connected sales channels on Google Shopping and TikTok Shop.
1. Personal Information We Collect
When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases.
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Device Information: Collected automatically via cookies and tracking technologies (IP address, time zone, browser type, and how you interact with the Site).
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Order Information: Collected when you make a purchase (name, billing address, shipping address, payment information, email address, and phone number).
2. How We Use Your Personal Information
We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you updated on new products, roasts, and offers.
3. Sharing Personal Information
We share your Personal Information with third-party service providers to help us use your Personal Information, as described above.
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We use Shopify to power our online store.
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We share data with Google and TikTok to optimize our store experience, process checkouts, and show you relevant advertisements based on your preferences.
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We share your data to comply with applicable laws and regulations or to protect our rights.
4. Behavioral Advertising & Opt-Out
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt-out of targeted advertising directly through your Google or TikTok account settings, or by visiting the Digital Advertising Alliance’s opt-out portal.
5. Your Rights (CCPA / GDPR Compliance)
Depending on your location, you may have the right to access the Personal Information we hold about you, to port it to a new service, or to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at piedranegracoffee@gmail.com.
6. Changes & Contact
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. For more information about our privacy practices, please contact us via email.

