{"title":"Medium Roast","description":"","products":[{"product_id":"piedra-negra-specialty-coffee-medium-roast-whole-bean-12-oz-100-arabica-high-altitude-ecuadorian-heritage","title":"Piedra Negra Specialty Coffee Medium Roast (Whole Bean) - 12 oz - 100% Arabica Chocolate and Caramel notes High - Altitude Selection","description":"\u003cp data-path-to-node=\"9,0\"\u003e\u003cb data-path-to-node=\"9,0\" data-index-in-node=\"0\"\u003eUnlock the Full Potential of Ecuadorian Coffee with Freshly Ground Whole Beans\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,1\"\u003eThere is no substitute for the aroma of coffee beans ground seconds before brewing. \u003cb data-path-to-node=\"9,1\" data-index-in-node=\"84\"\u003ePiedra Negra Whole Bean Medium Roast\u003c\/b\u003e is crafted for the home barista who values freshness, craftsmanship, and the authentic soul of South American coffee.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,2\"\u003e\u003cb data-path-to-node=\"9,2\" data-index-in-node=\"0\"\u003eThe Legacy of Loja\u003c\/b\u003e Grown at 1,400 meters above sea level, our beans thrive in the unique microclimate of southern Ecuador. This altitude, combined with our family’s 50-year heritage, produces a coffee that is naturally sweet, vibrantly aromatic, and exceptionally balanced.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,3\"\u003e\u003cb data-path-to-node=\"9,3\" data-index-in-node=\"0\"\u003eFor the Home Barista\u003c\/b\u003e Our Medium Roast is the \"gold standard\" for versatility. It’s bold enough to stand up as a rich espresso with a golden crema, yet smooth and nuanced enough to shine in a delicate pour-over or a full-bodied French Press.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,4\"\u003e\u003cb data-path-to-node=\"9,4\" data-index-in-node=\"0\"\u003eAuthenticity in Every Sip:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9,5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,0,0\"\u003e\u003cb data-path-to-node=\"9,5,0,0\" data-index-in-node=\"0\"\u003eOrigin:\u003c\/b\u003e Loja, Ecuador (Single Origin Heritage)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,1,0\"\u003e\u003cb data-path-to-node=\"9,5,1,0\" data-index-in-node=\"0\"\u003eElevation:\u003c\/b\u003e 1,400m (High Altitude)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,2,0\"\u003e\u003cb data-path-to-node=\"9,5,2,0\" data-index-in-node=\"0\"\u003eRoast Profile:\u003c\/b\u003e Balanced Medium Roast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,3,0\"\u003e\u003cb data-path-to-node=\"9,5,3,0\" data-index-in-node=\"0\"\u003eNotes:\u003c\/b\u003e Citrus Brightness, Caramel Sweetness, Smooth Finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9,6\"\u003e\u003ci data-path-to-node=\"9,6\" data-index-in-node=\"0\"\u003eStep into a 50-year-old family tradition. From the initial planting by our grandfather to the final roasting overseen by Juan Sebastián, Danilo, and Silvia, Piedra Negra is more than a drink—it’s a commitment to coffee excellence.\u003c\/i\u003e\u003c\/p\u003e","brand":"Piedra Negra Cofee Store","offers":[{"title":"Default Title","offer_id":43877496193089,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5979\/0145\/files\/01-WHOLE-BEAN-SPECIALTY-12OZ.png?v=1781013633"},{"product_id":"piedra-negra-specialty-coffee-medium-roast-whole-bean-35-27-oz-2-2-lbs-100-arabica-high-altitude-ecuadorian-heritage-pack","title":"Piedra Negra Whole Bean Coffee Medium Roast, 35.27 oz, 100% Arabica Coffee Beans from Ecuador, Freshly Roasted, Smooth Flavor with Chocolate \u0026 Caramel Notes - Piedra Negra Café de Altura","description":"\u003cp data-path-to-node=\"9,0\"\u003e\u003cb data-path-to-node=\"9,0\" data-index-in-node=\"0\"\u003eBring the Soul of the Ecuadorian Andes into Your Daily Routine.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,1\"\u003e\u003cb data-path-to-node=\"9,1\" data-index-in-node=\"0\"\u003ePiedra Negra Whole Bean Medium Roast\u003c\/b\u003e is the definitive choice for those who believe that the best cup of coffee starts with the sound of a grinder. Sourced from the lush, volcanic soils of southern Ecuador, this selection is roasted to perfection to highlight the natural sweetness and balanced character of our high-altitude heritage.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,2\"\u003e\u003cb data-path-to-node=\"9,2\" data-index-in-node=\"0\"\u003eHand-Harvested Tradition\u003c\/b\u003e Our story is one of resilience and passion. Built on a 50-year legacy started by our grandfather in Loja, Piedra Negra was formally launched in 2014 as a family dream by Juan Sebastián, Danilo, and Silvia. By maintaining a farm-to-cup commitment, we ensure that the craftsmanship of our ancestors is present in every kilogram we roast.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,3\"\u003e\u003cb data-path-to-node=\"9,3\" data-index-in-node=\"0\"\u003eFlavor Profile \u0026amp; Experience:\u003c\/b\u003e This Medium Roast is a celebration of balance. It offers a velvety body with a gentle, refined acidity. As you brew, your kitchen will fill with the inviting fragrance of caramel and sweet cocoa—the hallmarks of Loja’s finest specialty coffee.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,4\"\u003e\u003cb data-path-to-node=\"9,4\" data-index-in-node=\"0\"\u003eAt a Glance:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9,5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,0,0\"\u003e\u003cb data-path-to-node=\"9,5,0,0\" data-index-in-node=\"0\"\u003eOrigin:\u003c\/b\u003e Loja, Ecuador (Single Origin)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,1,0\"\u003e\u003cb data-path-to-node=\"9,5,1,0\" data-index-in-node=\"0\"\u003eElevation:\u003c\/b\u003e 1,400m (High Altitude)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,2,0\"\u003e\u003cb data-path-to-node=\"9,5,2,0\" data-index-in-node=\"0\"\u003eProcess:\u003c\/b\u003e Fully Washed \u0026amp; Sun-Dried\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,3,0\"\u003e\u003cb data-path-to-node=\"9,5,3,0\" data-index-in-node=\"0\"\u003eNotes:\u003c\/b\u003e Dark Chocolate, Toasted Caramel, Smooth Finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9,6\"\u003e\u003ci data-path-to-node=\"9,6\" data-index-in-node=\"0\"\u003eWhether you are fueling a productive workday or hosting a long weekend brunch, our 16 oz Heritage Pack ensures you have the freshest, most authentic Ecuadorian coffee ready for every shared moment.\u003c\/i\u003e\u003c\/p\u003e","brand":"Piedra Negra Cofee Store","offers":[{"title":"Default Title","offer_id":43877514543169,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5979\/0145\/files\/01-WHOLEBEAN-MEDIUMROAST-16OZ.png?v=1780999524"},{"product_id":"piedra-negra-specialty-coffee-medium-roast-whole-bean-12-oz-100-arabica-high-altitude-balanced-heritage","title":"Piedra Negra Whole Bean Coffee Medium Roast, 12 oz, 100% Arabica Coffee Beans from Ecuador, Freshly Roasted, Smooth Flavor with Chocolate \u0026 Caramel Notes - Piedra Negra Café de Altura","description":"\u003cblockquote data-path-to-node=\"9\"\u003e\n\u003cp data-path-to-node=\"9,0\"\u003e\u003cb data-path-to-node=\"9,0\" data-index-in-node=\"0\"\u003eThe Gold Standard of Ecuadorian Specialty Coffee, Delivered Fresh to Your Door.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,1\"\u003e\u003cb data-path-to-node=\"9,1\" data-index-in-node=\"0\"\u003ePiedra Negra Medium Roast\u003c\/b\u003e is the heart of our collection. Designed for the coffee lover who seeks a balanced, approachable, yet deeply flavorful cup, these whole beans are a tribute to the fertile soils and high altitudes of the Ecuadorian Andes.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,2\"\u003e\u003cb data-path-to-node=\"9,2\" data-index-in-node=\"0\"\u003eA Heritage of Passion\u003c\/b\u003e Our story began over half a century ago with our grandfather’s first harvest in Loja. In 2014, Juan Sebastián Coloma, alongside his parents Danilo and Silvia, transformed that heritage into a farm-to-cup reality. We personally manage the fully washed process and precision roasting, ensuring that our family’s dedication to quality is present in every sip you take.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,3\"\u003e\u003cb data-path-to-node=\"9,3\" data-index-in-node=\"0\"\u003eTasting Notes \u0026amp; Profile:\u003c\/b\u003e This Medium Roast is celebrated for its versatility and classic appeal. As you brew, you’ll be greeted by the comforting aroma of toasted caramel and cocoa. On the palate, it delivers a velvety body and a refined sweetness that makes it the perfect companion for your morning ritual or an afternoon break.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,4\"\u003e\u003cb data-path-to-node=\"9,4\" data-index-in-node=\"0\"\u003eAt a Glance:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9,5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,0,0\"\u003e\u003cb data-path-to-node=\"9,5,0,0\" data-index-in-node=\"0\"\u003eOrigin:\u003c\/b\u003e Loja, Ecuador (Single Origin Heritage)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,1,0\"\u003e\u003cb data-path-to-node=\"9,5,1,0\" data-index-in-node=\"0\"\u003eElevation:\u003c\/b\u003e 1,400m (High Altitude)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,2,0\"\u003e\u003cb data-path-to-node=\"9,5,2,0\" data-index-in-node=\"0\"\u003eProcess:\u003c\/b\u003e Fully Washed \u0026amp; Precision Roasted\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,3,0\"\u003e\u003cb data-path-to-node=\"9,5,3,0\" data-index-in-node=\"0\"\u003eNotes:\u003c\/b\u003e Milk Chocolate, Warm Caramel, Balanced Acidity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9,6\"\u003e\u003ci data-path-to-node=\"9,6\" data-index-in-node=\"0\"\u003eExperience the authentic spirit of Ecuador. Whether you’re a seasoned home barista or just starting your specialty coffee journey, Piedra Negra offers a premium experience rooted in family, craft, and the love for a perfect cup.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Piedra Negra Cofee Store","offers":[{"title":"Default Title","offer_id":43877516509249,"sku":null,"price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5979\/0145\/files\/01-WHOLEBEAN-MEDIUMROAST-12OZ.png?v=1780999486"},{"product_id":"piedra-negra-ecuadorian-ground-coffee-medium-roast-35-27-oz-100-arabica-smooth-balanced-flavor-chocolate-caramel-notes-ideal-for-drip-and-french-press-piedra-negra-cafe-de-altura","title":"Piedra Negra Gourmet Coffee Medium Roast (Ground) - 35.27 oz - 100% Arabica Coffee Chocolate and Caramel Notes Versatile for Drip, French Press \u0026 Espresso - Piedra Negra Café de Altura","description":"\u003cp data-path-to-node=\"9,0\"\u003e\u003cb data-path-to-node=\"9,0\" data-index-in-node=\"0\"\u003eThe Heart of Loja, Ground and Ready for Your Morning Ritual.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,1\"\u003e\u003cb data-path-to-node=\"9,1\" data-index-in-node=\"0\"\u003ePiedra Negra Medium Roast\u003c\/b\u003e is our most versatile selection, now available in a generous 35.27 oz presentation for those who make coffee the centerpiece of their day. Sourced from the high-altitude volcanic soils of southern Ecuador, this specialty blend brings the warmth and tradition of our family farm directly to your kitchen.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,2\"\u003e\u003cb data-path-to-node=\"9,2\" data-index-in-node=\"0\"\u003eHand-Harvested Heritage\u003c\/b\u003e For over 50 years, our family has lived for the perfect bean. What began as our grandfather’s passion in the mountains of Loja was formally brought to life in 2014 by Juan Sebastián, Danilo, and Silvia. By controlling every step—from the \"fully washed\" process to the precision roast—we guarantee a cup that is as authentic as the land it comes from.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,3\"\u003e\u003cb data-path-to-node=\"9,3\" data-index-in-node=\"0\"\u003eFlavor Profile \u0026amp; Pairing:\u003c\/b\u003e This roast is celebrated for its crowd-pleasing character. It features a velvety body with unmistakable notes of milk chocolate and sweet caramel. It is the perfect companion for a hearty breakfast, a mid-day work break, or a quiet moment shared with loved ones.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,4\"\u003e\u003cb data-path-to-node=\"9,4\" data-index-in-node=\"0\"\u003eProduct Details:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"9,5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,0,0\"\u003e\u003cb data-path-to-node=\"9,5,0,0\" data-index-in-node=\"0\"\u003eOrigin:\u003c\/b\u003e Loja, Ecuador (Single Origin Heritage)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,1,0\"\u003e\u003cb data-path-to-node=\"9,5,1,0\" data-index-in-node=\"0\"\u003eFormat:\u003c\/b\u003e Precision Ground (Ideal for Drip, Pour-Over, and French Press)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,2,0\"\u003e\u003cb data-path-to-node=\"9,5,2,0\" data-index-in-node=\"0\"\u003eElevation:\u003c\/b\u003e 1,400m (High Altitude)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,5,3,0\"\u003e\u003cb data-path-to-node=\"9,5,3,0\" data-index-in-node=\"0\"\u003eTasting Notes:\u003c\/b\u003e Smooth Cocoa, Toasted Caramel, Balanced Body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9,6\"\u003e\u003ci data-path-to-node=\"9,6\" data-index-in-node=\"0\"\u003eExperience the spirit of Ecuadorian coffee culture. With our Heritage Pack, you’re not just stocking your pantry; you’re joining a 50-year-old family tradition of excellence.\u003c\/i\u003e\u003c\/p\u003e","brand":"Piedra Negra Cofee Store","offers":[{"title":"Default Title","offer_id":43877527552065,"sku":null,"price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5979\/0145\/files\/01-GROUND-MEDIUMROAST-35.27OZ.png?v=1780999342"},{"product_id":"piedra-negra-ecuadorian-ground-coffee-medium-roast-12-oz-100-arabica-coffee-smooth-caramel-chocolate-notes-versatile-for-drip-french-press-espresso-style-brewing-piedra-negra-cafe-de-altura","title":"Piedra Negra Gourmet Coffee Medium Roast (Ground) - 12 oz - 100% Arabica Coffee Chocolate and Caramel Notes Versatile for Drip, French Press \u0026 Espresso - Piedra Negra Café de Altura","description":"\u003cp data-path-to-node=\"9,0\"\u003e\u003cb data-path-to-node=\"9,0\" data-index-in-node=\"0\"\u003eElevate Your Morning Routine with the Authentic Spirit of Ecuador.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,1\"\u003e\u003cb data-path-to-node=\"9,1\" data-index-in-node=\"0\"\u003ePiedra Negra Medium Roast\u003c\/b\u003e is the definitive choice for the coffee lover who seeks a balanced, sophisticated, and approachable cup. Sourced from the lush volcanic soils of southern Ecuador, this specialty selection is crafted to be the heart of your daily ritual.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,2\"\u003e\u003cb data-path-to-node=\"9,2\" data-index-in-node=\"0\"\u003eA Legacy of Specialty Excellence\u003c\/b\u003e Our story is rooted in the mountains of Loja. Built on a 50-year heritage started by our grandfather, Piedra Negra was formally launched in 2014 as a family project by Juan Sebastián and his parents, Danilo and Silvia. By maintaining strict quality control from cultivation to packaging, we guarantee that our family’s passion for coffee reaches your home in its purest form.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,3\"\u003e\u003cb data-path-to-node=\"9,3\" data-index-in-node=\"0\"\u003eTasting Profile \u0026amp; Experience:\u003c\/b\u003e This roast is celebrated for its classic and comforting character. As you brew, your kitchen will fill with an inviting fragrance of cocoa and toasted caramel. On the palate, it offers a velvety body and a clean, aromatic finish that makes it perfect for breakfast, a mid-day work break, or sharing a warm moment with loved ones.\u003c\/p\u003e\n\u003cp data-path-to-node=\"9,4\"\u003e\u003cb data-path-to-node=\"9,4\" data-index-in-node=\"0\"\u003eSpecifications at a Glance:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOrigin: Loja, Ecuador (Single Origin Heritage)\u003c\/li\u003e\n\u003cli\u003eRoast Level: Balanced Medium Roast\u003c\/li\u003e\n\u003cli\u003eFormat: Precision Ground (Versatile for Drip \u0026amp;amp; Press)\u003c\/li\u003e\n\u003cli\u003eFlavor Notes: Milk Chocolate, Caramel Sweetness, Smooth Finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"9,6\"\u003e\u003ci data-path-to-node=\"9,6\" data-index-in-node=\"0\"\u003eBring home the authentic essence of Ecuadorian high-altitude coffee. With Piedra Negra, you are not just drinking a cup of coffee; you are joining a family tradition dedicated to the craft of excellence.\u003c\/i\u003e\u003c\/p\u003e","brand":"Piedra Negra Cofee Store","offers":[{"title":"Default Title","offer_id":43877529223233,"sku":null,"price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/5979\/0145\/files\/01-GROUND-MEDIUMROAST-12OZ.png?v=1780999249"}],"url":"https:\/\/cafepiedranegra.com\/collections\/medium-roast.oembed","provider":"Piedra Negra Cofee Store","version":"1.0","type":"link"}